Gen Alpha 2010 – 2024
The watched generation, now old enough to tell us what it cost.
Did You Get the Photo of the Goat? Childhood Surveillance, Gen Alpha, and What We Trade for a Live Feed
The essay that opened Ryan Vet's five-part childhood surveillance series — a painted goat, a question from the back seat, and how a generation came to expect being watched.
Solo essay by Ryan VetGen Alpha Turned 13 - The Generational Prism on Growing Up in 2026
The first Gen Alpha teenagers have arrived. Ryan Vet uses age 13, across four generations, as a lens on the world each one walked into.
Solo essay by Ryan VetWhen AI Becomes Santa: What Black Friday Just Told Us About the Next Generation
Record Black Friday spending was not the sound of cash registers. Ryan Vet reads it as algorithms whispering suggestions and a pendulum swinging from stuff to moments.
Solo essay by Ryan VetThe Death of the Penny: What It Reveals About Gen Z, Gen Alpha, and the Future of Money
The United States quietly minted its last penny. Ryan Vet traces six generations of money, from mattress cash to a fully fluid digital ecosystem.
Solo essay by Ryan VetRead the thinking behind every episode.
Join 23,000+ leaders reading Every Tuesday at 4pm ET.
Check your inbox to confirm. The next COLLIDE lands Every Tuesday at 4pm ET.
