Justin Bieber Doesn't Own His Own Songs Anymore - What Coachella Revealed About Millennials and the Internet

At Coachella 2026, Justin Bieber walked on stage, sat down at a MacBook, and started playing YouTube videos of his twelve-year-old self. Millennials in the crowd wiped away tears. Generational futurist Ryan Vet unpacks why that Coachella moment is a cultural mirror for an entire generation. Bieber sold his 290-song back catalog to Hipgnosis Songs Capital, a fund backed by Blackstone, for a reported $200 million in 2022. The songs that made him are not his anymore. The Millennials watching him…