Marc Lotter
Co-Host, Wake Up America (Newsmax) · Republican Communications Strategist
Marc Lotter is the co-host of Wake Up America weekdays on Newsmax and a Republican communications strategist. He was Chief Communications Officer at the America First Policy Institute, Director of Strategic Communications for the 2020 Trump campaign, and Special Assistant to the President and Press Secretary to the Vice President.
Reviewed October 2026Marc Lotter serves as the Co-Host of Wake Up America weekdays on Newsmax. Prior to joining the network, Lotter served as a strategic communications and public relations executive with decades of experience in media and public and private sector roles. He previously served as Chief Communications Officer at the America First Policy Institute, Director of Strategic Communications for the 2020 campaign of President Donald J. Trump, Special Assistant to the President and Press Secretary to the Vice President.
In those previous roles he could often be seen as a guest on Newsmax, Fox News Channel, MSNBC, CNN and the major television networks. In 2024, he served as election night commentator for NBC News.
On The Ryan Vet Show, Marc Lotter joins Democratic organizer Caroline Welles and host Ryan Vet a few weeks before the 2026 midterms to talk about whether Gen Z will show up to vote. His lesson from 2024 is about method: every generation takes in media differently, so campaigns of both parties have to reach voters where they are, which for young people today means their phones. He says young people are loud but cynical, and turn out when something specific to them is on the ballot, and he expects the gender gap to carry through with this generation.
He says platforms tend to amplify Democrats and throttle Republicans, and that more critical thinking would level the field. His advice to parents is not to let AI do the thinking and to make kids back up their assertions at the dining room table. His message to Gen Alpha is to get registered, listen to both sides and then decide.
From the episode: he first voted in the 1988 presidential election, as a native Hoosier. He says he got his start in campaign politics in 2003 or 2004 after first leaving the media, and that he was part of the 2016 campaign. He studied political science in college, and says his daughter has three children of her own.
Maybe we disagree, but we don't have to be disagreeable.
The most important gift that you've ever been given, but it requires you to participate.
If you ever want a candidate that you agree with 100% of the time, look in the mirror and put your name on the ballot.
Who is Marc Lotter?
Marc Lotter is the co-host of Wake Up America weekdays on Newsmax. He was Chief Communications Officer at the America First Policy Institute, Director of Strategic Communications for the 2020 campaign of President Donald J. Trump, and Special Assistant to the President and Press Secretary to the Vice President. In 2024 he served as election night commentator for NBC News.
What does Marc Lotter say the 2024 election missed about Gen Z?
He says every generation takes in media differently, so campaigns of both parties have to reach voters where they are. For young people today, he says, that means their phones.
What does Marc Lotter say voters should look at before filling out a ballot?
He says look at the issues that matter to you most and at the record and plans of the people you are voting for.
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