Areas of Expertise

Every generation is overcorrecting for how it was raised. Once you see that, the people you work with stop being confusing.

Ryan Vet has worked at the intersection of artificial intelligence and education since 2016, when he served as president of Anutra Innovations and led a machine-learning system that read how individual clinicians learned and reordered their training to improve patient outcomes. He shipped machine learning in production from 2010 through 2020, and has taught college business, management, and leadership courses since 2020.

Artificial Intelligence

Covered on this by

He was working out prediction algorithms on paper in 2010 and shipping them in real products by 2019, twelve years before most people met their first chatbot. That’s machine learning and predictive analytics, which is a different job from the one everyone started doing in 2022.

Where he lands

Most companies bought the tool before deciding what they wanted it to do. That is why so many rollouts stall six months in, and it is not a technology problem.

  • Boon: facial recognition and text models in production

    Founded and led Boon, a cloud staffing platform, shipping facial-recognition and text models as part of the product. Acquired in 2020. The strongest AI receipt in the set, because it is production software rather than analysis.

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  • Anutra Innovations: ML that reordered how clinicians learn

    President of Anutra Innovations, which he conceived and led. The product used machine learning to read each learner’s patterns and behaviour, then reorder their training videos and learning objectives to drive competence and behaviour change, with the end goal of better PATIENT outcomes, not just better test scores. Delivered on a fleet of 100 iPads, provisioned with help from a local Apple store and cycled repeatedly through hundreds of healthcare practices, training thousands of providers.

    Ryan’s account, substantiated on request
  • Predicting which beers a local business would sell

    A side project applying predictive analytics, big data, and machine learning to forecast which beer styles and brands would sell for local businesses. Later bought out.

    Ryan’s account, substantiated on request
  • Predictive maintenance dashboards for commercial HVAC

    Worked closely with a commercial HVAC and trades business to build dashboards for preventative maintenance: predictive and prescriptive analytics and early machine-learning models applied to a decidedly non-tech industry.

    Ryan’s account, substantiated on request
  • A pitch deck promising AI-predicted future costs

    For a company Ryan co-founded, the deck stated the product would leverage artificial intelligence to predict future costs. The algorithms were worked out longhand on computer paper, scanned, and sent back and forth with his co-founder. The date is the point: fifteen years before the term became a marketing default.

    Ryan’s account, substantiated on request
  • c. 2018

    Netsertive: big data behind hyper-localized advertising

    Vice President of Marketing at Netsertive, where big data and analytics drove hyper-localized ad targeting.

    Ryan’s account, substantiated on request
  • Now

    Changed position

    The Anutra system ran deep engagement monitoring: whether a device was unlocked, how often, how engaged or distracted a learner was, how they moved through quizzes and activities. A full feedback loop, well beyond watching a video and answering questions. He built the surveillance techniques he now questions publicly. His position is not that the tools are illegitimate (consenting adult professionals training for patient safety is not a child’s bedroom) but that they have been pushed far past where they belong.

    Ryan’s account, substantiated on request

Education & Childhood

He teaches eight college courses a year, has spent years volunteering with kindergarten through fourth graders, and has three kids at home. He also built the engagement-tracking software he now argues has gone too far.

Where he lands

Supports phone bans in the classroom. The implementations vary: in a backpack, locked in a desk, in a locker outside the room, or out of the building entirely, and the right answer differs by school. The principle does not: no distracting technology in the classroom.

  • Now

    Advisory board for entrepreneurship, Elon University business school

    Serves on the business school’s advisory board for entrepreneurship at Elon, a nationally top-ranked programme, and has mentored students there over many years.

    Ryan’s account, substantiated on request
  • Now

    Sustained volunteer teaching with elementary-age children

    Has taught and coordinated volunteers for children from kindergarten through fourth grade over many years, working with hundreds of children. Currently responsible for under 100 young people at a time across his college students and elementary groups.

    Ryan’s account, substantiated on request
  • Now

    Parent of three

    Speaks about childhood as a parent as well as a researcher.

    Ryan’s account, substantiated on request
  • Now

    The Future of Childhood: 14 episodes

    The second-largest editorial thread in the body of work: online safety, surveillance, parenting, and what children lose when the rehearsal space disappears.

    Ryan’s account, substantiated on request
  • Now

    The Childhood Surveillance framework

    An original framework on what constant observation does to development.

    Ryan’s account, substantiated on request
  • Booked specifically to discuss school phone bans

    A newsroom sought him out for the school phone-ban conversation. the booking was made on that topic, which is third-party evidence that he is already regarded as a source on it.

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  • Elon University Alumni Board

    Joined the university’s alumni board in 2024.

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  • Elon University Top 10 Under 10 alumni award

    Named one of ten alumni recognised within ten years of graduating. Elon class of 2013, awarded in 2022. A competitive, third-party honour from his own university, announced by the university itself.

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  • Adjunct instructor, William Peace University

    Has taught business, management, and leadership at William Peace University since 2020, teaching eight courses a year, typically 15 to 25 students each. Not a guest lecture; a standing teaching load carried alongside the speaking and writing.

    Ryan’s account, substantiated on request

Generational Dynamics

Covered on this by

Twenty years asking why each generation seems so different from the last. He made the pendulum argument in print in 2019, before the research caught up to it, and it’s still where most of his work sits.

Where he lands

Generations are not personality types, and the research that says so is right. A birth year predicts almost nothing about who someone is. What it does predict is what had already been invented when they were fourteen, and that shapes what they had to figure out alone, what they take for granted, and what they overcorrect against as parents and leaders.

  • Now

    1,000+ live audiences, 45+ states, four continents

    Sustained demand from stages rather than from any single outlet or platform. It is the proof point that does not depend on an algorithm.

    Ryan’s account, substantiated on request
  • Now

    The Generational Pendulum: 20 episodes

    The largest editorial thread in the body of work.

    Ryan’s account, substantiated on request
  • Cracking the Millennial Code

    Argued the pendulum mechanism in book form before naming it as a framework. Also recounts how the work started.

    Ryan’s account, substantiated on request
  • The question that started it: why weren’t millennials buying houses?

    The work began with a housing-market question, not with a speaking career, and with a personal one behind it. Being repeatedly asked why he seemed different from his own generation turned into a genuine inquiry: was he, or was the premise wrong?

    Ryan’s account, substantiated on request
  • late 2000s

    An early-internet audience, and the conference invitations it brought

    Built an early audience through blogging and organic search at a time when that was unusual, which led to invitations to speak. He moved on from that lane well before "influencer" was a category.

    Ryan’s account, substantiated on request

Future of Work

Covered on this by

He founded and ran a gig marketplace for licensed professionals, was booked by newsrooms to explain the model while the laws were still being written, and has since changed his mind about part of it.

Where he lands

Gig work should be independent contracting, with the real rights and autonomy that status carries, not a halfway reclassification. Still bullish that it opened earning access to people who had none. But it is one part of the future of work, not the whole of it.

  • Booked live on KRON 4 as a gig-economy expert

    San Francisco’s KRON 4 captioned him on air as "Ryan Vet, Gig Economy Expert." A newsroom’s own lower-third is third-party validation that cannot be self-asserted.

    Ryan’s account, substantiated on request
  • Covered as an operator through the AB5 fight

    Quoted across national and trade press on California’s AB5 and its knock-on effects for trucking and other industries, while running a staffing marketplace, not after the fact.

    See it
  • Boon: gig staffing for licensed and credentialed work

    Founder and CEO. Started in healthcare, then extended the model into other credentialed fields: attorneys working traffic court, a pilot with licensed bartenders, and nursing under exploration when the company sold. It is the hard version of the problem: matching licensed, verifiable professionals, not undifferentiated labour.

    See it
  • Now

    Changed position

    He argued gig work was straightforwardly better for millennials and Gen Z. What that missed was community: independent contractors lose the team, the belonging, the sense of mattering to a brand, and people without those things leave quickly. The economics worked; the human account was incomplete.

    Ryan’s account, substantiated on request

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